Wednesday, 16 February 2011

Crunchy Nut Cornflakes Arrive in America!

It is a well known fact in England that the best cereal of all is Kellogg's Crunchy Nut Cornflakes.  They have been around for decades and it is hard to imagine a world without them.  Somewhat surprisingly, when we came to America in 2005, we couldn't see any sign of them anywhere.

Yes, Kellogg's  cereals appeared to be a big deal.  Yes, there were Corn Flakes and Frosties and all manner of other staples.  The look of them might be a bit different, and the names might be a touch different too;  Frosties were "Frosted Flakes" but who cared?  Seeing many of the same things gave one a happy home-from-home experience.

But where were the Crunchy Nut Cornflakes?  Surely they could not have by-passed the USA?  Apparently so.  Amazingly, for some reason, Kellogg's had never got their act together to introduce the Brits' favourite cereal over here.  Until last week, that is.  We had popped into our local Food Lion and there they were, innocently sitting there on a special "Two for $5" deal.  Of course we bought two and the first had already been eaten within the first few hours of purchase.

It turns out that Crunchy Nut Cornflakes do indeed originate in the UK and that America has dragged its feet in introducing them.   The Manchester Evening News last week carried a feature on the topic:

Crunchy Nut Cornflakes makes Atlantic jump

The article explains that they were invented in Manchester back in 1980, in Kellogg's Trafford Park factory.  The brand is now worth £94m and finally it gets its first US outing.

As I have often said before, it becomes easier to be a resident alien in the USA all the time. Now we have the reassuringly delicious home-from-home taste of Crunchy Nut Cornflakes. What's next? Walker's Crisps? Now, that would be something.